Market Management – Aramex

Aramex Assessing Brand Strategy And the small shall act big Aramex is a prodigal growing brand with an exceptional business model which has been present in the middle east reigon for nearly 30 years and with a culture focused on innovations and entreprenuership, it is aiming to be recognised as the fifth part global express and logistics service provider Brand Personality Started very small with a sound visionary personality and alot of ambitious to grow big, Aramex is a founding member of the Global Distribution Alliance. What makes Aramex various from other express companies in the market? Armex is the only All in one total transfer provider, with high level of customised transportation solutions providing diversified services like international express delivery, clog forwarding, logistics, domestic express delivery, document falsifyment and a give awayping online service which is one of their extremelly succesful world-class innovations called shop and ship where customers stick out go online and get a US- or UK-based address assigned by Aramex, do their shopping and get their packages delivered to that domestic address in the US or UK.Aramex picks up (the shopping) and brings it over to the component part (the raptus). Delivery Unlimited The slogan reviles the go outingness of the company to drive home a footprint on each shoetree across the globe, expansions strategies have already taken place as the company have announced the acquicition of Ireland-headquartered Aquaship Agencies, which will strengthen the presence of Aramex in the Irish market and will expand its ocean freight capabilities in Europe.What Message do they deliver on their websites? Aramex develops a unique brand image through their website, they lay down excellency in all areas, they have developed many electronic tools enabling the customers to manage their shipping needs, tools such as Shipment Status Notification where customers can get updates on their shipments on day- to-day or weekly basis. Customers also can track their shippments by SMS, just by sending their shippment add together to Aramex.All these services benefiting the customers which are done in a unique way have made aramex to subscribe to a distinctive place in the mind of their customers. How do their staff interact with customers? Speed, reliabilty and trust can be easily noticed in aramex staff, they are every where, dourices, motorcycles,vans, trucks, boats and 24 hours call center and societal netwroking websites. A customer can contact aramex on their Facebook page, simply by writing his/her query on their wall and aramex will reply instantly.With a team who is expert in their field, they can easily manage customers requirments. What customers think when they think of Aramex? Always there on epoch, and to reach that, aramex is proactive in engaging with their customers , they have a highly Trained Customer Management Teams who conduct customer survays to have a remediate u nderstanding of customer needs in order to improve the quality of their customer services.Features/Benefits of Aramex services Aramex makes offers from time to time to attarct potential customers and to atract thir current customers to a particular service, few months ago MasterCard cardholders would receive 50% off the membership and 10% off all shipping charges. This offer enabled cardholders to enjoy Shop and Ships renowned comfort station and reach at even lower rates.